Table 13. CDR behavioural archetypes

Low propensity to share Sceptics are less trusting of organisations and/or technology. They generally value control, and are adverse to data sharing based on experience with current practices.

83

22.3%

Medium Low propensity to share Assurance seekers want to read additional information. They generally value familiarity and external reference/support, and are apprehensive to new experiences.

179

48%

Medium High propensity to share Sensemakers need to understand how the process works. They generally value details, and can trust the process if given enough valuable information.

104

27.9%

High propensity to share Enthusiasts are excited to get the benefits of CDR. They generally value simple experiences once trust is established.

17

4.6%